Generative Design

Generative Design + AI

We can use a series of processes to come over design, analysis and even fabrication. Every part can be defined by lots of factors from related parameters to each of them but the question here is: Can we have a definition to know when and where combine data of these factors to set a special function to them? These functions are all from the actions we needed in the first place. If any function could be used according to a pattern of implication, then it might draw a path to have functional patterns and what read these patterns and develop them? Yes, the answer is Artificial Intelligence.

In this department we are looking for defining projects to test this path and going beyond simple problem solving. Machine Learning is one of another approach we are trying to use in this field and the main project we have started to define is related to Iranian Traditional Architecture. Master architects are well-known for their superiority in using elements and functions from different aspects. They used to take any element by the most integrated definitions as an instance from Energy, Structure and more. The question for us is how we can read these patterns they used in design, analysis and construction. The main idea is to develop functional patterns in each factor we can analyze and take it to a higher level of using in modern type of architecture or in reconstruction traditional buildings which is no longer available to get documented or even to rebuild the lost parts. The projects get more complicated when it gets to next steps which defined by analyzing plans then sections and elevations. This is our first project in this field and we are trying to use the achievements for generative design in the related fields.

We are inviting experts in multidisciplinary prospect of working and this department is ready to start on other ideas we can have by any factor like sustainability in architecture and cities, stability in structures or any optimization problem solving. Each project is a journey and we see it as a way for mutual progression. The items listed below are the ones we are ready to work on:

– Using AI for optimization processes in design and engineering

– Machine Learning definitions for special occasions on different field related to construction and documentation

– Big data analysis in the field of urban planning and architectural design

Project Description of Generative Design Department

The posts following are projects/Services has been done or under developing by this department. You can check our detailed descriptions by clicking on each and they are going to be available soon. In case you have any ideas, please contact the director and team member here.

Generative Design Department Members

Feel free to contact any member you might need in order for asking questions about products or sharing an idea or even suggestions to cooperate. We are warmly considering your interests and that’s our honor.

Mahdi Soheyli Fard

Founder and Director of Integrated Engineering
Mahdi Soheyli Fard

Founder and Director of Integrated Engineering

Mahdi is graduated from Imam Reza International Art & Architecture. He’s been working on Integrated Engineering for 6 Years both in professional and academic cases. Now the main idea of first integrated network of Professionals has been based upon these experiences. He is also challenging Iranian Architecture Functional Paradigms by Algorithms inside Parametric Approach.

+98 912 754 8021
Mashhad, Iran

Amir Maleki

Co-Director of Generative Design
Amir Maleki

Co-Director of Generative Design

Amir is an expert architect in traditional Iranian architecture. The feature of his character making him special is the view sight he has on special architectural approach from past to present toward future. He is working on exploration through the ideas which masters used to work on to add it up to generative design procedure. The main idea of his works is to use AI to make these unique timeless definitions implemented for future of designing.

+98 913 364 3935
Kashan, Iran

Homa Parmoun

Co-Director of Generative Design
Homa Parmoun

Co-Director of Generative Design

Homa is one of those architects who can decode any details from a complex process. The main project she is working on is to have traditional Iranian architecture as a source for investigation through elements, their relativities and how they became together as system working amazingly efficient. She is expert at reconstruction from what has been missed from general concepts to tiny elements. Homa also is leading the project linked to generative design and using AI beside.

+98 913 395 5774
Kashan, Iran